There was an error signing up for restock notifications. Please try again.
InStyle Readers' Choice Beauty Awards 2019: Best Serum
Glowing, glass skin starts with a bright, smooth, and translucent complexion so reflective, skin appears like glass. This bouncy, lightweight serum will do just that with three potent forms of antioxidant-rich vitamin C including 22% Pineapple Juice (one of the most powerful forms of natural vitamin C), pure Ascorbic acid, and stable 3-O-Ethyl Ascorbic acid to combat acne scars, dark spots, and hyperpigmentation leaving skin glossy and even. The natural AHAs and Bromelain Enzymes from pineapple gently exfoliate while the built-in skin soothers (chamomile and aloe) ensure that skin stays happy and refreshed.
A potent source of natural vitamin C, natural AHA, and bromelain enzymes for bright, smooth, and hydrated skin. It visibly fades dark spots, acne scars, and hyperpigmentation for smoother, clearer skin.
One of the most potent forms of vitamin C, ascorbic acid helps to brighten your complexion and even out your skin tone while helping to visibly reduce signs of premature aging like fine lines and wrinkles.
3-O-Ethyl Ascorbic Acid
A powerful yet stable vitamin C derivative made up of 75% Ascorbic Acid and 25% Ethyl Group. The Ethyl Group is a small carbon unit that stabilizes the ascorbic acid while keeping it as pure as possible. It further helps to brighten and even skin tone while acting as a powerful antioxidant giving you your glowiest skin ever.
Hydrates and plumps skin by attracting water to maintain long-lasting hydration. Your one-way ticket to dewy, refreshed skin that looks smoother and rejuvenated.
An antioxidant-rich powerhouse that helps to deeply hydrate and visibly protect skin, making this serum powerful and super nourishing.
We formulate using the minimum amount of fragrance, when needed, to create a sensorial, enjoyable skincare experience. Fragrance is always less than 0.5% of our formulations, and all fragrances are vegan and free of PCM compounds, acetone, and much more.
Apply 1-2 drops onto clean skin and gently pat into the skin for optimal absorption. Apply daily, morning and night, and follow with moisturizer. During the day, follow with sunscreen. For sensitive skin types, use 3-4 times a week and gradually increase usage.
For maximum potency, store in a cool, dry place, out of direct sunlight. Tightly close cap after usage.
What is the percentage of Vitamin C?
We formulated Pineapple-C with a proprietary concentration of 3 different forms of Vitamin C, including 22% Vitamin C rich pineapple juice, the most common form, L-AA and the less common but much more stable derivative, 3-O-Ethyl Acid. This combination makes this a very potent brightening serum!
What type of packaging is this formula in?
Because Vitamin C can be unstable, packaging was an important consideration for us. The glass bottle that Pineapple C is housed in is opaque and coated with a UV protectant. We always recommend storing any Vitamin C serum in a cool, dry place. The fridge is a great idea!
Why the smell?
Some of you smell tropical goodness while others notice a more distinct scent. Everyone experiences the scent of vitamin C differently, and some of you may be noticing how it interacts with the scent of natural pineapple juice, which makes up 22% of our formula. This is totally normal and has no bearing on the efficacy or stability of the formula—you'll get that amazing glass skin look either way.