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Everyday foundation as it's meant to be. Weightless and breathable, with all-day medium to full coverage that melts into skin to look and feel like you.
Weightless, smooth-glide formula dries to a natural, skin-like finish in 48 shades.
Pure pigments are packed in a serum-like base, making it easier than ever to blend and build your coverage—a little goes a long way.
Evens out skin tone and hides the look of pores. No clogging or caking.
Lasts all day without drying you out or changing color on you.
Convenient, mess-free doe-foot applicator.
How to use: - Be sure to moisturize first, then prep skin with Always an Optimist Illuminating Primer for best results. - Shake it up to make sure the pigments are evenly dispersed throughout. - Use the convenient doe-foot applicator to dot foundation onto your cheeks, forehead, and chin. Blend with your fingers, our Liquid Touch Foundation Brush, or our Liquid Touch Multi-Tasking Sponge (use wet). - Less is more: Add a second layer only where needed.
Tips: Medium-full coverage: Apply 4 swipes of Liquid Touch Weightless Foundation to the forehead/bridge of nose + left cheek, right cheek, and chin/jawline. Using the Liquid Touch Foundation Brush stipple the foundation into the areas of concern and buff out in short strokes.
Light-medium coverage: Apply 4 dots of Liquid Touch Weightless Foundation. Forehead + Cheek + Cheek + Chin. Blend into the complexion using the Liquid Touch Foundation Brush. Diffuse with long sweeping motions to blend the foundation over the whole complexion creating a soft wash of color.
Sheer coverage with a more luminous effect: Roll the doe-foot of the foundation into the palm of your hand and mix with 1 pump of primer for more radiance.