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What it is:
A super-potent vitamin C day serum packed with a powerful antioxidant complex, essential nutrients, fruit enzymes and a chronopeptide that provides the benefits of vitamin D, all working together to firm and brighten the appearance of skin while improving the signs of photoaging.
What it is formulated to do:
This revolutionary serum, jam packed with a 15% potent antioxidant complex of l-ascorbic and ferulic acids plus vitamin E, helps neutralize pollution, environmental stressors and damaging free radicals while replenishing lipids and visibly reducing the appearance of dark spots and wrinkles. Uniquely formulated with pumpkin ferment and pomegranate extracts, C-Firma™ enzymatically dissolves dead surface skin cells for smoother texture. Sodium hyaluronate crosspolymer quickly penetrates skin and provides intense hydration. The result is a noticeably diminished appearance of photo damage, replaced by incredible radiance and luminosity.
What else you need to know:
C-Firma™ has a reservoir effect, which means it will stay active on skin for up to 72 hours and cannot be washed or rubbed off. C-Firma™ has a pH level of 3.3 - 3.5, which Drunk Elephant believes is the key to a non-irritating, effective formulation that delivers real results.
Drunk Elephant Difference:
D.E. is committed to using only clean ingredients that either directly benefit the skin’s health or support the integrity and effectiveness of our formulations. We never take into account an ingredient’s synthetic or natural status, but instead choose based on its safety and bio-compatibility. You won’t find what we call the “suspicious 6” of any kind in our products (1. silicones, 2. chemical screens, 3. sensitizing colorants / perfumes, 4. Sodium lauryl sulfate (SLS) 5. essential oils, 6. drying alcohols), making them appropriate for every skin type. We believe that these 6 ubiquitous ingredients are at the root of almost every skin issue. When formulating the products, we focus on pH and toxicity, always making sure that the actives are at efficacious levels. This is the D.E. difference.
In the morning, apply evenly to clean, dry face, neck, chest and backs of hands. Immediately follow with Umbra™ Sheer Physical Daily Defense SPF 30 for unsurpassed UVA/UVB protection.
- potent antioxidant complex (15% L-ascorbic acid plus ferulic acid and 1% vitamin E): works to firm and brighten the look and feel of skin while improving the signs of photo aging that can be caused by pollution and other environmental stressors.
- chronocyclin: a chronopeptide that transforms into vitamin D, optimizing skin for a more youthful-looking complexion.
- pumpkin ferment and pomegranate extract: work together to enzymatically dissolve dead surface skin cells, minimizing the appearance of pores and smoothing texture.
- vinis vinifera (grape juice): potent antioxidant that aids in improving skin tone.
- licorice root extract: helps to brighten and promote more even looking skin tone.
- indian gooseberry: an antioxidant-rich superfruit that helps neutralize oxidative stress while promoting firmness.
- sodium hyaluronate crosspolymer: (has a smaller molecular weight than hyaluronic acid) is able to penetrate skin deeply to deliver excellent hydration, reducing the appearance of fine lines and wrinkles, while promoting firmness.
- virgin marula oil: super-absorbent oil, high in critical antioxidants and omegas 6 and 9, helps nourish and rejuvenate skin for a youthful glow.